Kingsmill

Message: Comforting ( The story seems to show that a teenage girl has broke up with her boyfriend and the product is comforting her after her heartbreak.),  family product, healthy choice due to fibre content, mythical version of family (stereotypically british white family, without mum, instead the father is making breakfast which goes against the ideas that females make the meals) (Non nuclear family)

Range of shots: Majority are close up to show detail in the product and to implement the story in the advert as well as facial expressions of the characters. Depth of field (shallow). Hand held camera so it is more shaky - homemade feel. Over the shoulder shots - shot reverse shot.

Mise en scene: \/

Set: Kitchen, dining table

Clothing: Everyday clothes, no extreme makeup just natural

Props: Product (bread), phone (To show the pictures of the boyfriend), egg connoting the boyfriend as they drew a face on it looking like him.

Play on words: 'Egg and soldiers' the meal they are eating and the young boy say 'like a soldier' implementing the idea of strength after the break up which is then complemented by the consumption of the bread, the product, which is supposed to make her feel better showing the audience that if consumed when buying the product then it will make you feel better.

Lighting: Bright and sunny lighting to imply that the product will light up your day in the morning when most will feel grumpy and gloomy. Natural lighting that has been enhanced to show this.