SMARTPHONE
Psychographic - Succeeders
Social grading - B
Jobs - Wealthy businessman/woman - main leaders / C.E.O etc
Likes: Organisation, simple yet effective technology that will help with their work, manageable, portable/easy to hold and store
Dislikes: Combining with the more 'corrupted' younger generations - young people's cliques involved with crime etc, not too involved with social media, distractions
Access to microsoft word/powerpoint/excel
Reminders / Timetables
Calendar
Easy contact access to phone and message employees
Email
Apps to help with their work
Heavy duty - Does not break easily
A professional appearance - No bright colours etc
Not too big or small in size - Easy to hold comfortably and store in a pocket in jacket or bag
Long battery life - Does not die quickly
Where would you find these groups?
Central London / Canary wharf
Main / Successful offices
Quantitative and Qualitative questions:
What do you want to find in an smartphone? (1)
How often do you use your current phone in a day? (2)
What brand is your current phone? (2)
And what do you like and dislike about it? (1)
How many apps do you use? (2)
And which ones? (1)
What will help you with your work app wise? (1)
Psychographic - Succeeders
Social grading - B
Jobs - Wealthy businessman/woman - main leaders / C.E.O etc
Likes: Organisation, simple yet effective technology that will help with their work, manageable, portable/easy to hold and store
Dislikes: Combining with the more 'corrupted' younger generations - young people's cliques involved with crime etc, not too involved with social media, distractions
Access to microsoft word/powerpoint/excel
Reminders / Timetables
Calendar
Easy contact access to phone and message employees
Apps to help with their work
Heavy duty - Does not break easily
A professional appearance - No bright colours etc
Not too big or small in size - Easy to hold comfortably and store in a pocket in jacket or bag
Long battery life - Does not die quickly
Where would you find these groups?
Central London / Canary wharf
Main / Successful offices
Quantitative and Qualitative questions:
What do you want to find in an smartphone? (1)
How often do you use your current phone in a day? (2)
What brand is your current phone? (2)
And what do you like and dislike about it? (1)
How many apps do you use? (2)
And which ones? (1)
What will help you with your work app wise? (1)
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