Strengths	Potential problems	Examples
Viral advertising	Easily spread without having to pay for placing it on different platforms because the audience spreads it for you.	Viral campaigns are tough to create - Viral campaigns have to be original, relevant and balance the company’s brand and commercial messages with using the appeals needed.	Old spice
Native advertising	It's creative and can tell a story without having the product right in your face with video ads.	Sometimes the focus is lost and some cannot understand what the advert is about until usually the end with video ads and sometimes unknown what is being presented. This can also be deceitful.	Trending twitter - E.g: Samsung television Buzzfeed - E.g: Links to other sites but are disguised as their own and apart of their own page
Targeted advertising	It's a clever way to personally address your target audience by giving them suggestions to products without them having to watch other ads that they are not interested in.	Most would say it intrudes your privacy and cannot be trusted as it disturbs your social media of which is usually used to relax and get away from ads.	Facebook advert - E.g: Wish, movies, TV shows etc Sponsored stories on other sites which appeal to your interests.
Shoppables and Influencers	Quick and straight to the point with buying and their ads.	Can be annoying as they can consume your feed on instagram and snapchat as some ads are shown straight after viewing a story.	Snapchat - E.g: Adidas advert for their shoes and different movie trailers etc (Could not find a picture for the first example)