Strengths
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Potential problems
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Examples
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Viral advertising
| Easily spread without having to pay for placing it on different platforms because the audience spreads it for you. | Viral campaigns are tough to create - Viral campaigns have to be original, relevant and balance the company’s brand and commercial messages with using the appeals needed. | Old spice  |
Native advertising
| It's creative and can tell a story without having the product right in your face with video ads. | Sometimes the focus is lost and some cannot understand what the advert is about until usually the end with video ads and sometimes unknown what is being presented. This can also be deceitful. | Trending twitter - E.g: Samsung television Buzzfeed - E.g: Links to other sites but are disguised as their own and apart of their own page  |
Targeted advertising
| It's a clever way to personally address your target audience by giving them suggestions to products without them having to watch other ads that they are not interested in. | Most would say it intrudes your privacy and cannot be trusted as it disturbs your social media of which is usually used to relax and get away from ads. | Facebook advert - E.g: Wish, movies, TV shows etc Sponsored stories on other sites which appeal to your interests.  |
Shoppables and Influencers
| Quick and straight to the point with buying and their ads. | Can be annoying as they can consume your feed on instagram and snapchat as some ads are shown straight after viewing a story. | Snapchat - E.g: Adidas advert for their shoes and different movie trailers etc (Could not find a picture for the first example)  |
Compare how media language is used in the construction of gender in two print advertisements for fragrances. The two adverts I have chosen are fragrances by DIESEL and Katy Perry. The semiotics is the way something is interpreted. For example, within traffic lights red means stop, thus giving the signifier and the signified. The signifier is the physical object and the signified is the meaning behind it. This can also be linked to Barthes ideas of denotation (signifier) and connotation (signified). He was also interested in how signs come to have significance in their social and cultural context. In addition, terms like anchorage are used in an advertisement . This means it fixes the meaning and does not mean anything else. Intertextuality means some meanings are only understood with reference. Furthermore, terms such as patriarchy, meaning the belief of which people have the idea that men are above women in society, and objectification, meaning they downgrade someone to compa...
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