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Showing posts from February, 2018

Black Panther case study

Black Panther is out on Feb 16th (Previews 12th) you will study its production and marketing in a case study on your blog. Cover: Production Companies Casting - Who? Why? How much? Production budget - How much? What might it have been spent on? Marketing Campaign - TV? Outdoor? Using Social Media for Viral marketing? Licensed Products Brand partnerships Role of conglomerate in success (How Disney can use other assets to help) Production company - Marvel Studios Distributed - Walt Disney Studios / Motion Pictures Cast: Chadwick Boseman - T'Challa / Black Panther $5 Million Michael B. Jordan - Erik Killmonger $8 Million Lupita Nyong'o - Nakia $75 Million Danai Gurira - Okoye $500 Thousand Martin Freeman - Everett K. Ross $15 Million Daniel Kaluuya - W'Kabi $1 Million Letitia Wright - Shuri Winston Duke - M'Baku $800 Thousand Sterling K. Brown - N'Jobu $4 Million $200 Million production budget Mo...
Challenging the idea that violent video games cause dementia as stated by the daily mail No direct link between aggression and violent games Different types of games - genres Weak link but from ages 8/9 to 15 there was an increase of 19% of risk for those to get conduct disorder Weakly uses cultivation theory due to long term effects as stated above Challenges moral panic theory Critique themselves as not everyone is the same and is hard to generalise this theory
Effects theory and the hypodermic needle In effects theory, the media are powerful, negative forces who control the masses. The media is seen as a hypodermic needle, injecting our helpless minds with messages which we take on board fully. This originated from a now notorious study carried out by Bandura in 1961. Bandura 's study used a toy called a 'bobo doll' , and it measured behaviours of children who watched a model beating up the doll. The model was either rewarded or punished, and Bandura noted that children would replicate the violent behaviour when it was rewarded. This suggested that audiences are passive, and that the media has an enormous influence on our behaviour. In particular, effects theories state that media representation of aggressive or violent behaviour can lead to imitation. The effects model is still in evidence today, particularly in tabloid newspapers who construct moral panics around the latest buzz in the media - rap music videos, horror mov...